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- Do you have a calendar for newsletter content?
- Do you have some repeating segments in the newsletter?
- Do you provide items of value such as free tips, free reports, giveaways, discounts?
- Do you ask for anything other than donations or attendance at events?
- Do you use curation in your newsletter?
- Do you do A/B testing of headlines?
- Have you segmented your mailing list?
- Do you ask your readers what they want on a regular basis?
- What is the ratio of information sharing to promotion in your newsletter content?