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Long ago, a colleague introduced me to a thing called Information Mapping, a research-backed business writing style. Some of the tenets are 

  • Write short sentences and paragraphs
  • Use labels
  • Use bullet lists and tables instead of lengthy paragraphs
  • Integrate graphics
  • Use an appropriate level of detail
  • People often don’t read; they scan

These guidelines instantly resonated with me and have served me well. Now that I am a content writer, it turns out that these are also foundations of digital marketing writing.

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