Long ago, a colleague introduced me to a thing called Information Mapping, a research-backed business writing style. Some of the tenets are
- Write short sentences and paragraphs
- Use labels
- Use bullet lists and tables instead of lengthy paragraphs
- Integrate graphics
- Use an appropriate level of detail
- People often don’t read; they scan
These guidelines instantly resonated with me and have served me well. Now that I am a content writer, it turns out that these are also foundations of digital marketing writing.