About

I am a freelance content marketing writer, specializing in work for nonprofits and professional associations.

Mission & Vision

My mission is to help you explain your organization’s impact. For nonprofits, that leads to more funding, in for-profit businesses, that means more revenue.

So my vision is that you will succeed in reaching your audience.

How can we achieve this vision together?

It starts with you as the Subject Matter Expert. You are the one who knows the big picture of your business. My job is to be a kind of translator, helping you engage with the people you need to reach.

For Nonprofits

I help nonprofits amplify their impact with copywriting that reaches donors’ hearts.

Why Work with Me?

My job as a writer is to make your mission come alive, so supporters want to help you reach your vision. As a consulting partner, I make sure everything I can control goes smoothly. 

I have a unique combination of nonprofit industry experience and content marketing writing knowledge, coupled with project management skills. 

For any engagement, I use a Triple-I approach of Investigation, Ideation, and Integration. 

InvestigationIdeationIntegration
Interviews
Audience Research
Evaluate Content
Developing Themes DraftsReview Process
Collaborating (UX/Graphics)
Final Product

Setting the scale of the project, how deep and wide we go, is up to you. I can do anything from a blog post up to a whole content strategy. 

Donor Focus

My services help you meet your fundraising and donation goals.

  • Donation Pages
  • Grant Writing 
  • Impact Reports
  • Direct Fundraising Appeals
  • Event Marketing
  • Content Marketing, including Blog Posts, Email, Newsletters, and Social Media
  • Editing 
  • Web Site Audit
  • Guidestar Service

What Clients Say

“Michael is an amazing collaborator.” Elizabeth Quansah, Ph. D, Founder, JEQ Foundation

“Incredibly knowledgeable, effortful, super-effective, and kind.” David A. Brown, Founder, Virtual Futbol Academy

“A personable and poised leader.” Prabhu Gopalan, CEO, PMI-SFBAC

What’s Stopping You? 

What’s holding you back from completing crucial fundraising content?

  1. You don’t have time.
  2. You don’t have the staffing.

By working with me, you’re augmenting your staff where and when you need it. And you’re getting a partner who knows how to create all these content projects.

Consider the opportunity costs of not taking action to complete these essential projects because you don’t have time or staff.

Opportunity Costs
Incomplete or Poorly Written  Cost
Donation Page or Direct AppealsDonors are not motivated to contribute.
Grant ApplicationsYou are invisible to funders, or worse, incompetent
GuideStar ListingMissing out on individual donations through corporate employee programs.
Pillar Website PostsDonors can’t get a sense of why they should support your organization.

Don’t Wait Any Longer

Every organization wants to increase donations and funding. By not taking action, you will miss opportunities.

So take action now to create the right content for vital projects like grants, donation pages, and direct appeals.

Contact me today to set up a consultation so we can create the content you need now.

Things I Have Helped Clients Do
  • Find the right data, then match it with persuasive web copy, to get scholarship funds to poor college students in Ghana.
  • Access millions of potential donors with a highly readable, updated GuideStar profile.
  • Make their impact come alive to funders and supporters with Annual Reports/Impact Reports.
  • Find the hidden marketing gems buried in the video of their events.
  • Make a virtual conference better by adding a custom marketing plan, setting up an easy promotional swag giveaway, getting an expert to make an appearance, writing bonus content, building future promotions into the conference plan.

Beyond the writing, I use my skills as a certified Project Management Professional (PMP) to maintain quality and cadence.

Learn more about my projects here.

Impact

Working in the nonprofit world, I learned the value of impact statements and data. But all that information goes to waste if you can’t make those impact examples come alive for your audience.

That’s the job of a content writer, to understand the audience and craft messages just for them.

Outside of Work

I live in the San Francisco Bay Area and enjoy playing music with my girlfriend (she plays cello) and other friends. I’m lucky to have a supportive family and many helpful colleagues.

I like to walk my dog by the Bay. I love movies good and bad, from classic Film Noir to ridiculous B-movies.

Reach Out

Please feel free to leave a message on my Contact page.

Thank You,

Michael J. McMorrow, PMP

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