Completed GuideStar profiles are essential for improved nonprofit fundraising.
You hear it all the time in the nonprofit world. Maybe you’ve even said it yourself. “I really need to get that GuideStar profile done.”
Yes, you do — if you would like access to millions of potential donors on the Amazon, Salesforce, and Facebook giving platforms. And the 10 million viewers GuideStar itself gets each year.
Marketing experts know that when it comes to getting to yes, email can a better tool than your website or paid internet ads.
The numbers speak for themselves. According to the Content Marketing Institute, email newsletters rank high for securing, nurturing, and converting leads.