Why Your Business Needs a Customer Persona

The Customer Persona is a document establishing who are you selling to and why they want to buy. Although people often think of demographic information as most important, often the why part of the persona provides more value. But the reality is they work together.

5 Simple Ways to Improve Your Guidestar Profile

Completed GuideStar profiles are essential for improved nonprofit fundraising.

You hear it all the time in the nonprofit world. Maybe you’ve even said it yourself. “I really need to get that GuideStar profile done.” 

Yes, you do — if you would like access to millions of potential donors on the Amazon, Salesforce, and Facebook giving platforms. And the 10 million viewers GuideStar itself gets each year.

Unlock Your Email List with A Value-Add Newsletter

Marketing experts know that when it comes to getting to yes, email can a better tool than your website or paid internet ads.

The numbers speak for themselves. According to the Content Marketing Institute, email newsletters rank high for securing, nurturing, and converting leads.